How to Become a Freelancer?
Freelancing is becoming increasingly popular recently. To those who don’t know what freelancing is, it is working without being employed by a specific company.
In other words, it is basically self-employment. Freelancers could do just about anything such as interior design, legal services, photography, and much more.
To sum up, freelancing is getting to do what you want on your own terms. However, deciding to become a freelancer is not enough; you need to establish yourself in the market well.
If you take the right steps to establish yourself in the market, you are most likely guaranteed a very enjoyable career as a freelancer. Here are a few tips to help you get started….
Identify your Goal!
Before making the decision to become a freelancer, you need to know why you are becoming a freelancer. This is the most important step because it helps you identify the goals that you are working for throughout your career as a freelancer.
Do you want to be a freelancer for a higher income? To replace your current job? To pursue a specific passion?
After highlighting the main goal, you need to break it down into smaller goals.
Your goals need to be SMART: Specific, Measurable, Attainable, Relevant, and Time-based.
For example, becoming a freelancer with the goal of being successful is not a SMART goal. A SMART goal would be perhaps raising your income by 20% through freelancing. This is specific; you know exactly what you are working towards. It is measurable; it is not an abstract notion like success, which is subjective.
Given your level of skills and the amount of effort you are willing to put, this goal is attainable. It is also relevant to your career. You can also set a deadline for yourself; therefore, it is time-based as well.
While some people are general freelancers. This is not the most highly recommended route to take. Imagine that you are a client looking for an interior designer to decorate your home.
Would you choose a freelancer that specializes in interior design? Or would you choose that random individual who claims that they can do just about anything?
Therefore, it is highly advised to specialize in a certain skill. This will increase your marketability and credibility, which will make it a lot easier to establish yourself in the market.
Work On your Skills
In order to be a successful freelancer, you need to be very good at what you do. Because otherwise, clients will just go to another freelancer who harbors these skills. Therefore, in order to ensure being good at what you do, you need to constantly work on your skills.
You need to be informed of the latest and most efficient techniques. This step never ceases to be important whether you are a
beginner or a seasoned freelancer.
Take The Legal Steps
In order to ensure your success as a freelancer, you need to make sure that you are acting in accordance with the law.
For example, some countries require a self-employment tax. You need to be well aware of such matters so that you do not face legal obstacles that may topple your career.
Build a Portfolio
The best way to advertise for yourself is to let your work shine. This is not possible if it is not compiled somewhere that could be publicly viewed. Some freelancers have their own websites on which they exhibit their work. Other freelancers use social media to share their work with the world.
It doesn’t matter how you choose to do it, what matters is that you have a publicly accessible portfolio so that your work has a chance to speak for itself.
Unfortunately, having great skills that speak for themselves is not enough. You need to be seen and heard by the public in order to gain clients and to start your freelancing career.
This can be done through social media, advertisement, word of mouth, etc…. In this step, it is very important to identify your market.
Who are your target clients? And why are you the right person for the job?
You need to emphasize what makes you different from all other freelancers in this field.
Freelancing entails finding clients. The best way to do so is to expand your network. Reach out to people and let them know that you are in the market. You can do this by meeting new people in person or virtual networking.
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Maintain a Good Relationship With your Clients
Eventually, Gaining clients is important, but maintaining them is a bigger challenge. A client can always choose a different freelancer for the next project; therefore, you need to give them a reason to come back to you.
Aside from doing your job really well, you need to maintain a good relationship with all your clients to ensure getting the next job.