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How to Learn Digital Marketing at Home and Free?

If you want to learn all about digital marketing at home, you luckily live in a time where you can easily do so from the confinement of your own home.
No need to set out on the route to seek knowledge or go out of your way to look for an insightful tutor.
All can be achieved from the comfort of your own bed and the plus side? For free.

What is Digital Marketing?

Digital marketing is pretty simple when it comes down to the overall definition.

It is a way to promote products and services through the internet and digital-based technologies such as your phone, iPad, or laptop.
If you like the sound of that and strive to learn this skill at home with no harm made to your bank account, then let us enlighten you as to how to do so.

Firstly, you need to know the aspects of digital marketing that you need to learn.

Luckily for you, we have them listed:

● Search Engine Optimization (SEO)

● Content Marketing

● Social Media Marketing

● Pay Per Click (PPC)

● Affiliate Marketing

● Native Advertising

● Marketing Automation

● Email Marketing

● Online PR

● Inbound Marketing

● Sponsored Content

Now that you know the different types of digital marketing, you can use these to find specific online courses. Thanks to modern technology, you can find an online course for almost everything that comes to mind.

The internet offers millions of learning opportunities. You can find courses, blogs, and textbooks that talk all about digital marketing.

Google even offers multiple courses too. The possibilities are endless and the learning does not stop. While you are

at it, certification could also help you stand out in a field so competitive.

The more classes you cover the more well-rounded and competent you will be.

Our Ultimate Guide to Digital Marketing could be a good place to start. Click here to read our article on the topic.

Where to Start Learning?

Google has many online courses such as the Google Online Marketing Challenge, The Nonprofit Marketing Immersion.

This challenge will match you with a non-profit organization to work with after getting certified through google’s ad search certification and measurement certification exams.
Another very great resource that you can use is Content Marketing Made Simple: A Step-by-Step Guide.

There is also WordStream’s PPC University (Learn PPC) which gives you access to many resources to learn about digital marketing.

Knowing the theories alone is not enough. While it is easy to retain information, you need to put these theories to the test. There are many ways to do that.

Start With Blogging

Blogging

Blogging is one of them, Test the theories on SEO. Figure out what works and what does not.

What pulls in your audience to click on your blog. It will give you some experience before getting to the actual work.

It will also be a plus to show an employer that you know the in works of marketing because you have done it yourself.

Additional Blogs to Check

Some blogs that can give you inspiration are The Moz Blog. The Moz Blog has many posts written by experts to help you enhance your marketing skills.

Looking at other blogs should not be only for learning purposes but for inspiration for your own blog or project.

There is also The SEO, SEM, PPC, and Content Marketing Blog – Semrush.
The SemRush blog has many resources but what sets it apart is that it tells you when algorithms change.

Needing to stay on top of trends, this could be helpful.

Go For Social Media!

Start with Social Media

Another way to practice is through social media. Social media marketing is widely spread.

Everyone has at least one social media app that they use. Utilize it to your advantage for practice.

Reach an audience. Build your own platform. Your own portfolio. The presence you build on social media will help you look better to your employer, and will definitely add to your skills and knowledge.

From Tays’ Perspective!

A good way to further gain experience is to network with other people in the industry.

Find people you look up to and reach out to them to either shadow them at work or even ask for advice.
Maybe some of them could give you an internship or even some projects to work on.

A great way to connect with people professionally is through the Tays app.
Click here to sign up and get notified when the app launches.

You could meet people in your line of work and talk to them, as well as have your own credentials for them to look at.

Final Thoughts

In conclusion, take as many job opportunities as you can. Just say yes. Especially if you are just getting started.

Moreover, Having a resume is important. While anyone can get into digital marketing, not everyone can work the system and attract consumers.

You need to keep up with trends and stay creative. Stay busy with different jobs.
The more experience you have, the more knowledge you garner and the better jobs you land.

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